Privacy Policy

Last Updated: December 22, 2024

At Hair Strong Mama, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

1. Information We Collect

1.1 Information You Provide to Us

When you make a purchase, we collect:

• Contact Information: Name, email address
• Payment Information: Processed securely through Gumroad (we do not store credit card details)
• Communication Data: Any information you provide when contacting us for support

1.2 Information Automatically Collected

When you visit our website, we may automatically collect:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on site, links clicked
• IP Address: For security and analytics purposes
• Cookies: See our Cookies Policy section below

2. How We Use Your Information

We use the information we collect to:

2.1 Deliver Your Purchase

• Process and fulfill your order
• Send you the product download link
• Provide customer support
• Send order confirmations and updates

2.2 Improve Our Service

• Analyze website usage and performance
• Understand customer needs and preferences
• Improve product content and user experience
• Detect and prevent fraud

2.3 Marketing (With Your Consent)

• Send promotional emails about updates or new products
• Share helpful tips and content related to postpartum hair care
• Notify you of special offers or sales

Note: You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email.

3. How We Share Your Information

We do NOT sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who help us operate our business:

• Gumroad: Payment processing and product delivery
• Email Service Providers: To send transactional and marketing emails
• Analytics Tools: Facebook Pixel, Google Analytics (anonymized data)
• Hosting Providers: To store website data securely

These providers are contractually obligated to keep your information secure and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

3.3 Business Transfers

If Hair Strong Mama is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified via email of any such change.

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognize you, remember your preferences, and analyze website traffic.

4.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality (e.g., shopping cart)
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing Cookies: Used to track ad performance (e.g., Facebook Pixel)

4.3 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

5. Third-Party Services

5.1 Gumroad

We use Gumroad to process payments and deliver digital products. When you make a purchase, you are subject to Gumroad's Privacy Policy and Terms of Service. We do not have access to your credit card information.

5.2 Facebook Pixel

We use Facebook Pixel to measure ad performance and build targeted audiences. Facebook may collect information about your browsing activity. You can opt out through Facebook's Ad Preferences.

5.3 Google Analytics

We use Google Analytics to analyze website traffic. Google may use this data in accordance with their Privacy Policy. You can opt out using the Google Analytics Opt-Out Browser Add-on.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure payment processing through Gumroad
• Regular security audits and updates
• Limited access to personal data (need-to-know basis)
• Secure hosting with reputable providers

Note: While we strive to protect your information, no method of transmission over the internet is 100% secure. Use our services at your own risk.

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal obligations (e.g., tax records)
• Resolve disputes and enforce our agreements

Typically, we retain customer data for:

• Purchase Information: 7 years (for tax and accounting purposes)
• Marketing Data: Until you unsubscribe or request deletion
• Analytics Data: 26 months (Google Analytics default)

8. Your Privacy Rights

Depending on your location, you may have the following rights:

8.1 Access and Portability

• Request a copy of your personal data
• Receive your data in a portable format

8.2 Correction

• Update or correct inaccurate information

8.3 Deletion

• Request deletion of your personal data (subject to legal obligations)

8.4 Opt-Out

• Unsubscribe from marketing emails
• Opt out of targeted advertising
• Disable cookies through browser settings

8.5 Object to Processing

• Object to certain types of data processing (e.g., marketing)

8.6 Lodge a Complaint

• File a complaint with your local data protection authority

To exercise your rights, contact us at: [[email protected]]

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information.

10. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from a child, please contact us immediately.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your rights

To exercise these rights, email us at [[email protected]] with "CCPA Request" in the subject line.

12. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

Legal Basis for Processing (GDPR)

We process your personal data based on:

• Contract: To fulfill our agreement with you (product delivery)
• Consent: For marketing communications
• Legitimate Interests: To improve our service and prevent fraud
• Legal Obligation: To comply with laws and regulations

13. Do Not Track Signals

Some browsers have a "Do Not Track" feature. Currently, we do not respond to Do Not Track signals because there is no industry standard for how to interpret them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting on our website. We will notify you of significant changes via email or a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

16. Consent

By using our website and purchasing our products, you consent to this Privacy Policy and agree to its terms.